Unilever shows innovation still intact with ‘once-in-a-decade’ laundry soap – Reuters


Reuters

Unilever shows innovation still intact with 'once-in-a-decade' laundry soap
Reuters
It remains to be seen whether the premium-priced, lentil-shaped crystals will make their way beyond Britain, the launch market. Not all innovations are hits, as Unilever learned when its now-abandoned Persil Power was found to damage clothes in the 1990s.

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